Tiếng Việt 
Create guest loyalty and increase revenue with scent
The in-store retail experience is evermore crucial as more and more customers move to online platforms. When they do visit the physical stores, the brand experience needs to be a memorable one. Retailers take every aspect of their stores into account: the layout and décor, the music and lighting. Now savvy retailers are tapping into their customer’s fifth sense, smell.
Fragrance Fact
Trials in a USA casino showed gambling revenue increased by 48% with the introduction of certain aromas.
(Hirsch, 1995 IJA)
Scent marketing is applied with great success in the entertainment industry all over the world. Studies have shown that scent can help casinos to increase their revenues by up to 53%. Other studies showed that visitors rated their evenings better and lengthened their stay in scented environments. Adding a fragrance isn’t only for visitors and guests; personnel and staff will also benefit from a cleaner and more pleasant environment.
Gaming venues are often plagued by a cigarette smoke odor that is nearly impossible to remove. Air Aroma’s Arotec anti-smoke and odor removal technology that has revolutionized casino scenting. Casinos no longer have to worry about unpleasant odors lingering in the air, instead, gamblers will smell nothing but your signature scent in the air.
