Car brands enhancing showroom experiences with signature scents.
Car brands enhancing showroom experiences with signature scents.

Whether you are a car dealer or car manufacturer, your objective is to market your brand effectively and strengthen the relationship with your clients. Leather, rubber, wax and paint, car showrooms can have a lot of different smells. To ensure customers are given the right impression of your brand, Air Aroma works to capture your brand’s olfactive vision. Adding an ambient scent that is based on a brand’s identity deepens the relationship with your clients, forming a stronger, more memorable connection with each dealership visit.
The ultimate sales experience in the luxury-car market exhibits style and elegance and scenting offers a new standard of customer care. In addition, scenting aims to create an ambience in the showroom and strengthen feelings and emotional connection to your brand.
Fragrance Fact
The human sense of smell affects 75% of daily emotions and plays an important role in memory
Adding a unique fragrance to your showroom creates a pleasant and memorable experience for guests. A pleasant scent diffused throughout the space can help car shoppers relax during what can often be a stressful experience. Air Aroma has worked with some of the world’s biggest car brands creating tailored solutions from auto-shows, in-car scents to scenting car showrooms. Our auto dealer partners Include Aston Martin, Nissan, Mercedes-Benz, Lincoln, Toyota and General Motors. Each scent uniquely represents the brand’s values, target audience, history, and future; communicating a unique message to their clients.



